Expanding a Business Using Employer of Record Services
How a mid-sized technology company successfully entered three new international markets in just 3 months
The Client
A mid-sized technology company providing enterprise software solutions needed to expand internationally to meet growing demand from Europe, Asia-Pacific, and Latin America.
The goal was to hire local talent in these markets to support sales, customer service, and product development initiatives.
3 Continents
Target Expansion
The Challenge
Establishing legal entities in multiple countries presented significant obstacles
Legal Complexity
Unique employment laws and compliance requirements in each target country
Time Investment
12-18 months required to set up legal entities in multiple countries
Financial Burden
Substantial investment needed in legal, HR, and operational resources
HR Expertise Gap
Limited knowledge of multi-country employment, taxation, and labor laws
The EoR Solution
Compliant Hiring
Legal employment through EoR's local entities with full compliance to local labor laws
Managed Payroll
Complete handling of salaries, taxes, healthcare, and retirement contributions
Rapid Deployment
Immediate hiring capabilities without waiting for entity setup
Expert Guidance
Access to country-specific labor law expertise and best practices
Focus on Growth
Leadership freed to concentrate on sales and product development
The Results
to enter 3 new countries
skilled employees hired globally
revenue increase from new regions
compliance issues encountered
Key Impact
The faster staffing and market presence contributed to a 35% increase in revenue from new regions, while local benefits and compliant contracts significantly improved employee retention and engagement.
Key Takeaways
Speed to Market – EoR services enabled rapid hiring and immediate international expansion
Cost Efficiency – Avoided expensive entity setup, legal fees, and administrative overhead
Compliance Assurance – Ensured adherence to labor laws in multiple countries
Global Talent Access – Hired skilled employees without establishing local subsidiaries
Strategic Focus – Internal teams concentrated on core growth activities
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